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Over Shoeby-Shop B.V.

Shoeby is a prominent Dutch fashion retail chain founded in the early 1980s by the van Deursen family. Headquartered in Rosmalen, North Brabant, the company operates over 205 stores in the Netherlands and 5 in Belgium, along with a strong online presence. Shoeby specializes in affordable, trendy fashion for women, men, and children, offering a mix of strong basics and rapidly changing collections. The brand features its own labels, including Eksept and Cult Edition for adults, and Jilly, Jill, Mitch, and MTC for children. Shoeby provides a wide range of contemporary clothing, jeans, accessories, and shoes, all attractively priced. The stores are typically located in smaller towns or busy areas of larger cities, emphasizing a customer-first approach with personalized style advice. Shoeby also integrates digital tools, including a mobile app and AI conversational commerce, to enhance customer engagement and drive growth.